Calgary.ca: Or How We Learned to Stop Worrying and Trust Search
Tuesday February 21, 20122:00PM ET / 11:00AM PTDuration: 60 minutesLike most municipalities today, the City of Calgary in Alberta, Canada is under increasing pressure to reduce overhead while still providing a wide array of services to its citizens. The Internet is essential for providing some of these services efficiently, but, like many government websites, the site was so difficult to navigate even city staff could not find the information they needed.
To address this problem, the city completely overhauled their site’s user experience to create a search-centric website that allows visitors to quickly find the information they need. The result: an increase in search usage from 4% to 65% and a decrease in the need to utilize valuable government resources to service citizens over the phone or in-person.Join this webcast to learn:
How Calgary implemented a search-centric website
How a search-centric website benefits both citizens and city staff
How you can leverage the right technology to improve your own government website
Fraser MacKenzieEnterprise Sales EngineerGoogle, Inc.
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Michael ShaneRegistration CoordinatorGovernment Technology800-940-6039 ext 1410